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Konica Minolta's new ihub in London
There are no two ways about it, 55 Baker Street is by any measure a landmark building. For a company of Konica Minolta's stature, it's the right place to be. Delivering a brand message that underscores the company's high performance products and services is at the heart of this story.
Konica Minolta's new ihub in London represents a significant investment. The ihub London provides Konica Minolta with this important facility in the nation's capital. London is one of the leading business centres in the world and a company of Konica Minolta's stature requires an approporiate presence in the city.
The concept for ihub London was to create a showroom for the office MFPs and Professional Printing Products - for demonstration to the end users and dealers. Furthermore it won't just act for London, or even the UK. It will be used for customers and dealers from the UK and Northern Europe. Unsurprisingly for such a business critical operation, the ihub has been sympathically and subtly designed to maximise customer impact and user functionality.
Probably the key feature of the design is that they have built in a high degree of flexibility which allows logical product displays with virtually unlimited scope for changes in future product displays. The provision of flexible work or meeting areas is also designed to create a suitable environment for a wide variety of users.
This is a cutting edge customer facing facility, with an impressive array of highly technological products. The Konica Minolta brand of course is strongly presented in the way the space is designed - and this is subtle brand positioning which stresses an experience. First impressions on entering the ihub for example, are dominated by a monolithic Clarke Rendall bespoke reception desk which seamlessly blends ebony veneer and LED feature lighting.